Monday, August 16, 2010

We Love Carrots!

I recently attended the 62nd Annual SHRM Conference, the largest HR Conference in the world with over 11,000 attendees from 140 countries. As you can imagine, the general and breakout sessions were packed with valuable information on managing, supervising, and engaging employees. However, one session that stood out above the rest was "The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain Talent and Accelerate Results," presented by Chester Elton.

Elton is a dynamic and insightful speaker, who engaged the audience by encouraging participation, using multiple types of visual aides, and even throwing stuffed carrots into the audience. His message, backed by years of research, was simple: recognize your employees for a job well done frequently, specifically, and immediately, and they will feel valued and appreciated. As mentioned before on this blog, valued and appreciated employees stick around. The metaphor of the carrot as it relates to business is "something used to inspire and motivate the employee." In Elton and Adrian Gostick's book, it states:
"When employees know that their strengths and potential will be praised and recognized, they are significantly more likely to produce value."
So how does this relate to employees that care for elders for a living? The demographic that makes up the majority of caregivers, are those that live paycheck to paycheck. Don't those employees just want more money? Nope. At least, that's not what Elton and Gostick reported. One-third of people you give a cash award to will use that money to pay bills, and one in five won't remember in a few months how much they received or where they spent the money. But they will remember receiving a hand-written note from their direct supervisor, or better yet, the President of the company, thanking them specifically and timely for something they did that was above and beyond. If those appreciative notes and phone calls keep coming, employees will keep going above and beyond, because rewarded behavior gets repeated.

I highly recommend Elton and Gostick's book and website. Read them, study them, and implement a recognition program. Your employees will appreciate it, and become motivated to do better and be more committed, which directly translates to your companies mission, goals, and values.

Thursday, August 12, 2010